Earlier this month, ESOMAR Foundation hosted the latest of the series Research Knowledge for Not-For Profit Organizations. The webinar zeroed in on the often-overlooked ingredient of every successful research project: communications. The online event was hosted by Phyllis Macfarlane (GFK & ESOMAR Foundation) and featured Kai Jimenez, long-time communications professional now with the United Nations …
The Story of Ensuring Equitable Outcomes from Underprivileged Students It was Monsoon of 2018 when I traveled to the city of Bangalore, India under the Market Research Society of India’s The Community Program (TCP), an initiative designed to give back to the community by offering world-class research and insights to small organisations which work for social …
We are pleased to share the 2018 Annual Report and Financial Statement of the ESOMAR Foundation. In 2018 the ESOMAR Foundation intensified the dialogue with NGOs by providing essential knowledge so to help them assess and evaluate their impact on society. The Foundation provided the platform and facilitated the exchange of information between the NGO …
Every successful research project begins & ends with a good story. Most of the time, people think that the research process is all about just the data, data, data. However, every successful research project actually begins and ends with something a little more human: a good story. This webinar aims to help you find and …
We are excited to announce the winners of the second edition of our “Making a Difference” Competition. We have received a large number of entries – all of which of great value for highlighting and promoting how the best of research has made a significant difference to Not-For-Profits. We had an overwhelming response and four …
Blog-post from Esther Tot, who received the ESOMAR Foundation Scholarship to study at the English based Bachelor Degree program in International Business at the National University of Management (NUM) in Phnom Penh, Cambodia. It has been quite a while since I wrote my blog, due to a lot of circumstances that are going on in …
This article is an extract of the “Global Market Research 2018 – An ESOMAR Industry Report” When talking about market research we usually discuss its commercial applications, such as product testing. Less is known about its contribution to the common good, even though development is a multi-billion sector. We ask several non-profits how data supports …
A review by Phyllis Macfarlane, ESOMAR Foundation Board Member At the beginning of May I had the unprecedented pleasure of attending the UN SDG (Sustainable Development Goals) Festival of Action, which has been held annually in Bonn, Germany, since the SDG’s were launched in 2015. I just can’t tell you how energizing and inspiring it …
A unique opportunity to hear the very latest understanding on NfP advertising In this second webinar of our series on Advanced Research techniques, we look at Advertising Effectiveness for Not for Profit organisations. We all know that old adage that half of all advertising spend is wasted, it’s just that we don’t know which half …
This is the eighth blog-post from Paola Loy Villagran, the recipient of the ESOMAR Foundation scholarship in Guatemala sponsored by WIRe and Unilever. My life in recent months has been quite busy. We are about to start the final phase of studies and I am pleased with the work I have done updating myself with …
